Excellent opportunity for the position of "Marketing Manager" from a CBSE affiliated School located at Noida.

Position: Marketing Manager

Salary Range: 9 - 11 LPA

OVERVIEW OF ROLE The Marketing Manager is responsible for the implementation of a marketing & communication strategy that primarily focuses on maximising recruitment of students to the school, whilst also enhancing the school’s relationship with current parents and the wider school community. The role combines both strategic thinking with proactive marketing activity. The post holder will deal with students politely and assertively and undertake any additional supervisory duties as directed. The Marketing Manager will play a pivotal role on all marketing activities and delivering the key objectives for the School.

MAIN DUTIES AND RESPONSIBILITIES:

Promotion and Advertising

 Develop and implement a dynamic and engaging whole school digital and physical strategy for promotion and advertising

 Develop and implement a social media strategy and manage the school’s presence on networking and social media sites

 Engage with all staff in order to be able to market successfully all aspects of the school’s activities

 Work closely with Curriculum Leaders/teachers across the school to promote engaging social media and new publications

 Maintain and develop the school ‘brand’ and associated guidelines ensuring consistency across the school

 Working with outside professionals and assume responsibility for the design and production of all printed and digital promotional materials e.g. school prospectus, staff & student planners

 Recommending for approval the design/content of all press advertising – be the point of contact in the school for interests of this nature

 Create and implement an annual schedule of advertisement in line with the school calendar

 Recommending suitable publications in which to advertise to ensure maximum coverage is achieved

 Update external school directories and website listings

 Develop and implement a dynamic and accurate content for use on the school website, social media channels and inclusion in ‘termly’ newsletters

 To co-ordinate photography/video of school activities and events for communication purposes

 Create branded templates in line with ‘brand guidelines’ ensuring standardisation such as email signatures, visuals, letter head, power points and written communication

 Ensure all marketing activities are aligned with the school’s key values and vision

 Ensuring that all school online presence is legal in the widest sense in line with the safeguarding of students and in the interests of data protection (GDPR) 

Requirements:

Qualification: MBA / Post Graduation.

Experience: Min.10 Years from any reputed Educational Institution.

• High Leadership & People Management skills
• Tech Savvy

Smart & Active

Excellent Communication skills.